The key to this product is to eat it quickly. This is because if you let it cool down too much it become very very chewy. There is a decent chew to the "chicken" even when hot. Not rubbery but almost like tofu texture. The smell is not that appealing to be honest. It smells like dog food. It doesn't taste like dog food but the smell resembles the canned chicken dog food.
The product tastes like chicken. However, not like grilled chicken fresh off the barbecue. It tastes more like chicken bouillon cubes. Similar to the canned chicken noodle soup taste. So there is a reminder of chicken just not traditional chicken.
Overall I would rate this 2 out of 5. This takes into account nutritional value which is the only positive of this product. It is not that good tasting. I would only consider
it if I needed to serve a vegetarian chicken something. It is expensive as it was $5.29 for a 9 oz bag.